Betway has established itself as one of Ghana’s most popular online betting platforms since launching in 2016. But who exactly owns this betting giant that has captured the attention of Ghanaian sports enthusiasts? The answer involves a complex corporate structure that spans multiple continents and includes a publicly traded company on the New York Stock Exchange.
The Parent Company: Super Group (SGHC)
Betway is owned by Super Group (SGHC) Limited, a holding company that trades on the New York Stock Exchange under the ticker symbol SGHC. Super Group went public in January 2022 through a SPAC (Special Purpose Acquisition Company) transaction, making Betway part of a publicly traded entity.
Super Group serves as the holding company for two main brands: Betway, which focuses on online sports betting, and Spin, a multi-brand online casino offering. The company has built an impressive global footprint, with licenses in over 20 jurisdictions throughout Europe, the Americas, and Africa.
Betway’s Global Presence and Leadership
Betway was founded in 2006 as a British gambling company, with business operations led from its headquarters in Malta, alongside satellite offices in London, Guernsey, and Cape Town. The company has grown significantly over the years, becoming a major player in the international betting industry.
The leadership team consists of betting, gaming, and technology pioneers with decades of industry experience, responsible for a workforce approaching 4,000 staff working from nearly 20 countries across the globe. Key executives include CEO Neal Menashe, COO Richard Hasson, and CFO Alinda Van Wyk.
Betway Ghana: Local Operations and Licensing
In Ghana specifically, Betway operates through Sports Betting Group Ghana Limited, which holds proper licensing from Ghana’s Gaming Commission. The company operates under license number GC-SB1977C1A2E9 from the Gaming Commission of Ghana, ensuring full compliance with local regulations.
Sports Betting Group Ghana LTD is located at 32 Castle Road, Adabraka, Accra Ghana, and is licensed and regulated by Gaming Commission of Ghana under license numbers No GCSB24K2300J & No GCCA24A5339M. This local subsidiary structure allows Betway to operate legally within Ghana while maintaining its connection to the international Super Group network.
Market Performance and Financial Strength
Super Group’s financial performance demonstrates the strength behind the Betway brand. In 2024, Super Group raised its full-year total revenue guidance to €1.6 billion and declared a special cash dividend of 15¢ per share, showing strong financial health.
The company serves over 2.7 million average monthly active customers and has more than 65 brand partnerships with teams, leagues, and sports personalities globally. This scale provides Betway Ghana with the resources and stability that local bettors can rely on.
Strategic Focus on African Markets
Africa represents a key growth market for Super Group and Betway. Betway started operating in Africa in 2016, with the Ghanaian version being one of the first tailored for the continent. The company has since expanded to other African countries including South Africa, Nigeria, Uganda, and Kenya.
The strategic importance of the African market is evident in Betway’s local investments. The company has partnered with the Ghana Football Association as a Development Partner for the Women’s Premier League, providing warm-up kits and training equipment, demonstrating its commitment to supporting local sports development.
Regulatory Compliance and Security
Betway holds licenses in multiple countries including the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa, Portugal, Ireland, Poland, France, and Argentina. The company is a member of the European Sports Security Association, the Independent Betting Adjudication Service, the Remote Gambling Association, and is accredited by international testing agency eCOGRA.
This extensive regulatory compliance ensures that Ghanaian customers benefit from international standards of player protection and fair gaming practices.
Conclusion
Betway in Ghana is ultimately owned by Super Group (SGHC) Limited, a publicly traded company on the New York Stock Exchange. However, it operates locally through Sports Betting Group Ghana Limited, which holds proper licensing from Ghana’s Gaming Commission. This structure combines the financial strength and international expertise of a global company with the local compliance and market understanding necessary to serve Ghanaian customers effectively.
For Ghanaian bettors, this ownership structure provides confidence in the platform’s stability, regulatory compliance, and long-term commitment to the market. Super Group’s continued investment in African markets and partnerships with local sports organizations demonstrates that Betway Ghana is not just a foreign operator, but a company invested in the growth and development of Ghana’s sports betting industry.
