As one of Africa’s leading sports betting platforms, Betika has expanded its operations across multiple countries, including Ghana. For Ghanaian bettors and gaming enthusiasts curious about the company behind their favorite betting platform, understanding Betika’s ownership structure provides valuable insight into the stability and credibility of the service.
The Parent Company Behind Betika
Betika is owned and operated by Shop and Deliver Limited, a private limited liability company incorporated with Kenyan shareholders. This Kenya-based company serves as the umbrella organization for all Betika operations across Africa, including the platform’s presence in Ghana.
Shop and Deliver Limited was registered on December 21, 2010, with its registered office located on Lenana Road, Beverly Court, in Nairobi. The company operates under proper licensing from Kenya’s Betting Control and Licensing Board (BCLB) under the Betting, Lotteries and Gaming Act, ensuring regulatory compliance for its operations.
Key Figures in Betika’s Leadership
Chris Mwirigi is listed as a shareholder in the firm and serves as one of the key directors of Shop and Deliver Limited. Mwirigi, a Kenyan businessman and entrepreneur, has been instrumental in establishing Shop and Deliver Ltd and pioneering Kenya’s digital betting industry. John Kiritu also serves on the board of directors alongside Mwirigi.
The current operational leadership includes Mutua Mutava, who serves as the Betika Group CEO and Managing Director for Kenya. Mutava assumed the CEO position in July 2024, having previously started as head of finance when Betika began operations in Kenya in 2016.
Betika’s Pan-African Operations
Betika operates across multiple African countries, including Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia, Uganda, and Malawi. This extensive Pan-African presence demonstrates the company’s commitment to serving the African gaming market, with Ghana being a significant part of this expansion strategy.
The company expanded its operations into other African countries in 2020, now operating in multiple nations across the continent. This expansion includes Ghana, where Betika provides the same comprehensive betting services available in its home market of Kenya.
Corporate Structure and Shareholders
Beyond the primary ownership by Shop and Deliver Limited, Betika also has additional Kenyan shareholders, including Roamtech Solutions Limited. Roamtech is a licensed Content Service Provider by the Communications Commission of Kenya (CCK) and was founded in 2011 with its headquarters in Nairobi.
This diversified shareholding structure provides Betika with additional expertise and resources, particularly in telecommunications and content services, which are crucial for its digital betting platform operations across Africa.
What This Means for Ghanaian Users
For Ghanaian bettors, understanding that Betika is owned by a properly licensed and regulated Kenyan company provides confidence in the platform’s legitimacy and stability. The bookmaker works under proper licensing, and its founders and operating company have maintained transparency in their operations.
With annual revenues estimated between $50M – $100M, Betika represents a financially stable platform for users across its operational territories. The company’s substantial financial position and proper regulatory compliance ensure that Ghanaian users can trust the platform for their betting activities.
Innovation and Technology Focus
Betika’s ownership structure supports its technological advancement initiatives. The company’s mission is to delight and entertain customers with responsible gaming experiences through technology and innovation while positively impacting communities. This commitment to innovation is reflected in their diverse product offerings, including sportsbook betting, casino games, virtual games, and e-sports betting.
Conclusion
In Ghana, Betika operates under the ownership of Shop and Deliver Limited, a well-established Kenyan company with proper regulatory compliance and experienced leadership. The platform’s Pan-African expansion strategy, strong financial foundation, and commitment to technological innovation make it a reliable choice for Ghanaian betting enthusiasts.
Understanding this ownership structure helps Ghanaian users appreciate the stability and credibility behind the Betika brand, knowing they’re engaging with a platform backed by established business professionals and proper regulatory oversight. As Betika continues to grow its presence across Africa, Ghanaian users can expect continued investment in service quality and platform development from this Kenya-based ownership group.
